Independent Analytics for Amazon Advertisers
No outside investors. No conflicts of interest. Just a team that's been managing Amazon advertising since 2016, building the analytics platform we wished existed.
Independent
No conflicts of interest. We don't profit from your ad spend—only from providing objective analytics and tools.
Experienced
Managing DSP campaigns since 2016. Google Ads since 2003. We've seen it all, from rapid growth to cost optimization.
Transparent
You set the goals. You control the parameters. No black boxes, no hidden agendas, no spin.
Our Story
We're a small, methodical (bet you thought we were going to say scrappy!) team with deep Amazon experience and zero competing interests. No outside investors pushing growth-at-all-costs (we've already lived that, no thanks this time around). Just motivated people who've been working hard since 2016—managing DSP campaigns, hand-crafting Headline Search Ads (back when they were still called that), wrestling with parent ASINs, and everything in between.
Our team brings diverse expertise: from founding SaaS companies since 2006, to managing Google Ads since 2003, to military intelligence backgrounds with (now lapsed) TS/SCI clearance. We've managed advertising for global CPG brands, startup electronics companies, and multi-brand pet food operations. We've worked with advertisers chasing rapid growth and those focused on cost management and steady presence.
Worth noting: our team does NOT include ex-Amazonians, and we're fine with that. While many agencies are founded by former Amazon employees who may still have ties to maintain, we're completely free of those potential conflicts. We simply want you, the brand, to succeed on your own terms.
Most importantly, we've seen how cozy relationships between agencies and ad platforms can leave advertisers wondering who's really being served. That's why we built Avocett—to give brands an independent, objective analytics platform that integrates retail and advertising data in ways agencies simply don't.
Why We're Different
We Don't Care How Much You Spend
Unlike agencies that profit from your ad spend, Avocett doesn't care how much you spend—only that it's the right amount. We're not pushing "rocket-fueled growth" that burns through budgets. We deliver efficiency through retail-aware automations that you control.
All Your Data, Actually Unified
Our analytics unify data that others keep siloed: Vendor Central + Seller Central. US + UK + EU. Sponsored Ads + DSP. Retail performance + advertising metrics. All in one dashboard, with filtering to drill down exactly where you need.
Built for Sophisticated Operations
For sophisticated brands gaming the system with multi-platform, multi-country operations? We're built to handle that complexity. Want to go DSP? We've held our seat since 2016 and can save you significant fees with our flexible approach.
Automations You Control
Our automations aren't black boxes—you set the parameters. Multiplier-aware max CPCs. Different tROAS targets for brand defense vs. non-brand campaigns. We focus on advertising and DSP, staying aware of retail factors (inventory, pricing, buy box) only to make your ads more effective.
Who We Serve
Independent Reporting for Brands
At $269/month, brands can afford independent analytics even if they work with an agency. The ultimate "trust but verify"—objective reporting with no spin.
In-House Teams
Doing "hunt and peck" bid management? We're a massive time-saver. Our automations handle the tedious work while you focus on strategy.
Cost-Conscious Brands
Need to cut agency costs? We're a compelling alternative. Whether you're sophisticated now or aspire to be, Avocett meets you where you are.
Ready to Get Started?
Let's talk about how Avocett can serve your brand's unique needs.
Get in touch