Privacy Policy

1. Introduction

This Privacy Policy describes how Avocett ("we," "us," or "our") collects, uses, and discloses information when you visit our public website at avocett.com (the "Website").

Important Note: This Privacy Policy applies only to visitors of our public Website. If you are a registered user of our Amazon advertising analytics platform, your use of the platform and the data you provide is governed by our Terms of Service and the agreement between you and Avocett.

By visiting our Website, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect from Website Visitors

2.1 Information You Provide

When you visit our Website, you may voluntarily provide us with information, including:

• Contact Form Submissions: Name, email address, phone number (optional), and message content when you contact us
• Account Registration Requests: Email address and company name when you request access to our platform
• Newsletter Subscriptions: Email address if you subscribe to our mailing list (if applicable)

2.2 Automatically Collected Information

When you visit our Website, we automatically collect certain information about your device and browsing activity:

• Log Data: IP address, browser type and version, pages visited, time and date of visit, time spent on pages, referring website
• Device Information: Device type, operating system, screen resolution, language preferences
• Cookies and Tracking Technologies: We use cookies and similar technologies to enhance your browsing experience and analyze Website traffic (see Section 5 for details)

2.3 Analytics Data

We may use third-party analytics services (such as Google Analytics) to help us understand how visitors use our Website. These services collect information such as:

• Pages viewed and navigation patterns
• Links clicked and buttons pressed
• Conversion events (form submissions, signup requests)
• Geographic location (city/region level, derived from IP address)
• Session duration and bounce rates

3. How We Use Website Visitor Information

We use the information we collect from Website visitors to:

• Respond to your inquiries and contact form submissions
• Process requests for platform access and account registration
• Send you information about our products and services (with your consent)
• Improve and optimize our Website experience and content
• Analyze Website traffic, user behavior, and conversion rates
• Monitor and analyze trends, usage patterns, and effectiveness of our marketing
• Detect, prevent, and address technical issues
• Protect against fraud, spam, and abuse
• Comply with legal obligations

4. Data Sharing and Disclosure

We do not sell, rent, or share your personal information with third parties for their marketing purposes. We may share your information in the following circumstances:

4.1 Service Providers

We may share information with trusted third-party service providers who assist us in operating our Website and analyzing visitor behavior:

• Web Hosting: Infrastructure providers that host our Website
• Analytics Services: Google Analytics or similar services (see their privacy policies for details)
• Email Services: Services that help us send emails and manage communications
• Security Services: reCAPTCHA and other fraud prevention tools

These service providers are contractually obligated to use your information only as necessary to provide services to us and in accordance with this Privacy Policy.

4.2 Legal Requirements

We may disclose your information if required to do so by law or in response to valid legal requests by public authorities (e.g., court orders, subpoenas, government investigations).

4.3 Business Transfers

If Avocett is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you before your information is transferred and becomes subject to a different privacy policy.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and track information about your Website activity. Cookies are small data files stored on your device.

5.1 Types of Cookies We Use

• Essential Cookies: Necessary for the Website to function properly (e.g., security, session management)
• Analytics Cookies: Help us understand how visitors use our Website (e.g., Google Analytics)
• Preference Cookies: Remember your settings and preferences (e.g., dark mode preference)

5.2 Managing Cookies

You can control and manage cookies through your browser settings or our Cookie Preferences page. Please note that disabling certain cookies may affect the functionality of our Website.

Manage Cookie Preferences →

6. Data Security

We implement appropriate technical and organizational security measures to protect the information we collect from Website visitors:

• Encryption of data in transit using HTTPS/TLS
• Secure storage of contact form submissions
• Regular security assessments and updates
• Access controls to limit who can view visitor data

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your data, we cannot guarantee absolute security.

7. Data Retention

We retain Website visitor information for as long as necessary to fulfill the purposes described in this Privacy Policy:

• Contact Form Submissions: Retained for up to 2 years to respond to inquiries and track communications
• Analytics Data: Typically retained according to our analytics provider's retention policies (e.g., Google Analytics retains data for 26 months by default)
• Server Logs: Retained for up to 90 days for security and troubleshooting purposes

We may retain certain data for longer periods if required by law or for legitimate business purposes (e.g., legal compliance, dispute resolution).

8. Your Rights and Choices

You have the following rights regarding your personal information collected through our Website:

8.1 Access

You can request information about the personal data we have collected from you through our Website.

8.2 Correction

If you believe information we have about you is inaccurate, you can request that we correct it.

8.3 Deletion

You can request deletion of your personal information collected through the Website. Note that we may need to retain certain information for legal compliance or legitimate business purposes.

8.4 Marketing Communications

If you receive marketing emails from us, you can opt out by clicking the unsubscribe link in any email or contacting us directly.

8.5 Cookies

You can manage cookie preferences through your browser settings or our Cookie Preferences page. Visit Cookie Preferences to adjust your settings.

8.6 Do Not Track

Some browsers support a "Do Not Track" feature. Our Website does not currently respond to Do Not Track signals. You can control tracking through cookie settings and analytics opt-outs.

9. International Data Transfers

Our Website is hosted and operated in the United States. If you access our Website from outside the United States, your information may be transferred to, stored, and processed in the United States or other countries where we or our service providers operate.

These countries may have data protection laws that differ from those in your country. By using our Website, you consent to the transfer of your information to these locations.

10. Children's Privacy

Our Website is not intended for children under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately so we can delete it.

11. Third-Party Links

Our Website may contain links to third-party websites or services that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services. We encourage you to review the privacy policy of every site you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes:

• We will update the "Last Updated" date at the top of this policy
• Significant changes will be prominently posted on our Website
• We may notify you via email if the changes materially affect how we handle your information

Your continued use of our Website after any changes indicates your acceptance of the updated policy.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

14. Additional Rights for EU and California Residents

14.1 GDPR Rights (EU Residents)

If you are in the European Union, you have additional rights under the General Data Protection Regulation (GDPR):

• Right to access your personal data
• Right to rectification of inaccurate data
• Right to erasure ("right to be forgotten")
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent at any time
• Right to lodge a complaint with a supervisory authority

14.2 CCPA Rights (California Residents)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected about you
• Right to know whether your personal information is sold or disclosed and to whom
• Right to say no to the sale of personal information (note: we do not sell personal information)
• Right to access your personal information
• Right to request deletion of your personal information
• Right to non-discrimination for exercising your CCPA rights

To exercise any of these rights, please contact us at [email protected].